Building brand awareness is not as easy as it seems, it takes quite a lot of effort to achieve it. Even so, brand awareness is one of the important factors to achieve success for every consulting business.
In this article, we will discuss what brand awareness is, why it’s important, and how to increase it. Let’s see the full review below!
WHAT IS BRAND AWARENESS?
Brand awareness is a term used to describe how far a brand is known by consumers. In another sense, brand awareness is a measure of how ‘familiar’ consumers are with a brand and how well consumers know the brand.
Brand awareness is something that greatly influences the decision-making process of a consumer when they want to hire a service. Clients will be more willing to hire services from consulting brands they already know. Therefore, a consulting business should be willing to spend a lot of capital to increase its brand awareness.
THE IMPORTANCE OF BUILDING BRAND AWARENESS FOR CONSULTING BUSINESS
Brand awareness is very important for consulting businesses. The client’s decision to hire your services will be greatly influenced by the level of brand awareness of the service. In addition, brand awareness can also help clients continue to hire your services.
Brand awareness can be used as a performance measurement tool for a brand. If their level of brand awareness is small, then it is clear that the brand is not performing as well as desired. Therefore, every company must always try to build good brand awareness.
It would not be surprising If there is a company that spends a lot of capital to build its brand awareness. Every consulting company wants its brand to be known in general and always associated when a topic appears.
7 WAYS TO BUILD BRAND AWARENESS WITH A DIGITAL MARKETING STRATEGY
Building good brand awareness is something every consulting company must do. The following are several ways to build brand awareness with digital marketing strategies;
1. Maximizing the Use of Social Media
In this digital era, social media is the most widely used platform for various things. From the beginning, social media was only used as a digital “hanging out” platform, now social media has also been widely used for marketing and selling.
The potential of this social media is almost unlimited, you can do various things on it. Apart from that, you can also upload various forms of files to social media, from photos, and audio, to videos. The limitation of using social media is only the creativity of its users.
Thanks to the progress of using social media, you can also really build brand awareness through this platform. For example, you can try to create content, related to your consulting business and try to make it go viral. If you find it difficult to do this, there are now many viral content creation services available, from individuals to agencies.
Also make sure your brand has its own social media accounts, from Twitter, Facebook, and Instagram, to LinkedIn, you have to take advantage of every existing social media platform. In addition, make sure to always be active on social media, from uploading content to interacting with consumers. If you are active on social media, your brand awareness will also increase.
2. Maximizing Website Usage
Apart from social media, a business website is also a must-have for every consulting brand. In contrast to social media which is only focused on building brand awareness, you can also use a website to make customers believe more in your brand. It will be useless if you have high brand awareness but clients don’t trust your brand.
To build brand awareness through your website, you can upload content such as articles, videos, or even podcasts to it. Also make sure that all information about your brand is available on the website, starting from information about the services provided to information about contacts who can be contacted if your customers have questions.
Apart from that, you can also integrate social media with your website. For example, the content that you upload to your website can also be shared via social media. That way, traffic to your website will also increase and your brand will also become more trustworthy.
3. Implement SEO
SEO, or Search Engine Optimization, is a very effective digital marketing strategy for increasing brand awareness. In an era where the use of search engines like Google is often relied upon to find various information, implementing SEO is something that is very mandatory to do.
SEO itself is a method used to optimize websites for search results from search engines. Through good and targeted SEO, your website or even social media accounts can appear in the top rankings, or at least on the first page. That way, your brand awareness will also increase.
4. Implement Content Marketing
Content marketing is a digital marketing strategy for creating and distributing relevant and consistent content to attract the attention of the intended audience. There are various types of content that you can use for this strategy, such as graphic design, videos, articles, podcasts, and much more.
Through content marketing, you can build brand awareness while providing information about your brand. Just make sure you include information about your brand in the content you create and share, but don’t push too hard because that will only make the content less interesting.
5. Work with Influencers
Working with influencers, or influencer marketing, is a digital marketing strategy to promote brand or services through influencers on their social media. When someone with a large number of followers promotes your brand or service, their followers will usually trust them to buy it too.
Many consulting brands are already using influencer marketing because this method really helps to increase brand awareness, introduce services, and reach the target audience through content created by these influencers. Brand owners have seen that traditional marketing methods don’t have as much impact as this influencer marketing.
6. Following or holding an event
When you take part in an event, hold a big event, your brand awareness will definitely increase. Through these events, new audiences will definitely be able to discover your brand. Apart from that, you can also create events related to the field you are providing your services. That way, the brand can become even more famous.
7. Sponsor an Event
In addition to participating in or holding an event, you can also sponsor other events. That way, your brand can be promoted at the event and brand awareness can increase.