As a consultant, you must have wondered how to attract new customers. It’s only natural if you have questions like this. The reason is, almost all consulting businesses would want their business to continue to grow. Even so, attracting new customers is not something easy.
Most businesses face multiple challenges when it comes to acquiring new customers. But you don’t need to worry, because there are many ways to attract new customers that you can try. Therefore, let’s see this article to the end!
WAYS TO ATTRACT NEW CUSTOMERS
1. Create Attractive Discounts and Promotions
One way to attract new customers is to offer discounts and promotions. The reason is until now discounts and promotions are still the main attraction for new customers. Therefore, this can be an opportunity for your consulting business by offering various discounts.
You can make offers like “get attractive prizes for the third purchase”. The point is you can make various variations of offers that suit your consulting business.
Apart from that, you also have to note which offers customers like. The goal is an evaluation so you can make a better offer in the future.
2. Do retention by Contacting Old Customers
The way to attract the next customer is to contact old customers. You can see a contact list of old customers who haven’t hired you or done business with you in a long time.
Make a regular schedule (every three months) to contact your customers who haven’t hired your services in six months. You can contact them via email, SMS, or telephone. Try to offer various promotions and discounts to keep them coming back.
3. Updating Content on Websites or Web-commerce
Have you ever thought about updating your business website? If not, try to consider this. The reason is, many clients find the services they want through online searches. This means, your website plays a big role in finding new customers.
Therefore, you need to optimize your business website while ensuring that your website is mobile-friendly. This is because too complex website designs and graphics can affect website speed. Therefore, if you have more budget, try recruiting an SEO Specialist to help you manage your website.
4. Utilize Online Ratings and Customer Reviews _
Clients, whether in the B2C or B2B world, usually before hiring you, will first see ratings and reviews from other people.
Therefore, make sure you monitor your website and respond to any complaints. Apart from that, your business will also benefit if it has lots of positive reviews from customers.
5. Offer Referrals Program
Offering a referral program can be one of the best ways to get new customers. After you get loyal customers, you can ask them for references.
The reason Is, your current customers are the best source to get new customers. Even so, you can’t just sit idly by and wait for them to bring their colleagues, friends, and family to come to be your customers. But you have to take steps to approach the referrals program.
6. Know Customers and Audiences
Your business will not be successful if you do not know who your customers are. Therefore, before you plan anything, try to create a buyer persona.
A buyer persona is a picture or profile of the ideal customer for your company. So, after knowing the customer’s character, then you can make a good plan.
7. Determine the best channel to Attract New Customers
As a consultant, you need to analyze what channels your new subscribers visit most often. Do they come from social media? Did they come from email? Did they come from the website?
Well, you can collect this information from the data you have. After that, you can carry out planning and marketing strategies that are suitable for your business.
8. Know Competitors
Analyzing competitors is an important part of a business. However, don’t get me wrong, OK? Analyzing competitors doesn’t mean you steal their ideas. Instead, this is done so that you know their strengths and weaknesses.
Gathering this information can help you refine your business approach. The following are some ways to gather information about your competitors.
· Try to check the services of your competitors.
· Analyze your competitor’s website and SEO strategy.
· Note the strengths and weaknesses of your competitors.
· Try to observe their content marketing strategy.
9. Create Compelling Content
Even though your marketing strategy is very good, it means nothing if the content you create is not interesting. The main purpose of content is to position your brand. Not only does it attract clicks and likes, but it can also create trust.
· Create content that is relevant to your consulting business.
· Every content you choose, make sure it has value for customers.
· Answer customer questions by solving their problems.
10. Create a loyalty program
To maintain a long-term relationship with customers, it is very important to provide something that has value for them. One way you can do this is with a loyalty program.
You have to remember that your loyal customers are the customers who spend the most time and money hiring your services. So, you can offer them a loyalty program.
11. Hold a giveaway or quiz
If people don’t hire your services, consider doing work for them free of cost. This doesn’t mean you do all the work free of cost.
However, you can have a giveaway every month or week. The reason is, when customers win something like a price, they will feel happy and will choose your services over competitors.
12. Stay active on social media
If you are not on social media, then you will lose a large audience. In addition, this situation will likely be exploited by your competitors by seizing your target clients. And social media isn’t expensive either, because you can create a business account on Facebook, Twitter, Instagram, and LinkedIn for free. So, try to be active on different social media sites.