Social media campaigns are directed and structured marketing activities to strengthen product information through social media. Because of the importance of social media campaigns today, of course, you should and must consider this as an effort to develop your own consulting business.
REASONS FOR THE IMPORTANCE OF RUNNING A SOCIAL MEDIA CAMPAIGN
Social media campaigns are important for consulting businesses, especially in today’s digital era. Social media has many advantages over conventional media. The following are the important reasons for running a social media campaign for consulting companies:
1. Able to Reach More Consumers
Now customers choose to hire consulting services online compared than coming to the office in person. With this shift in habits and market trends, clients are more likely to open online marketplaces and social media to find and seek information about the services they want. This trend should be used by business people to carry out social media campaigns.
2. The Most Efficient and Effective Marketing Strategy
Conventional marketing activities often require a lot of spending. In addition, these expenditures are sometimes difficult to measure and it is not certain that it is credible whether the results reach the target or not.
This negative side has resulted in conventional marketing activities being abandoned over time. Consulting businesses now prefer to run social media campaigns because they are more effective and efficient.
In addition, the costs you incur are much cheaper than advertising in conventional media. For example, advertising on television, which only lasts 30 seconds, is already expensive. Not to mention that now there are not many people who watch television.
Through social media campaigns, you will also get feedback in a short time.
3. Measurable and Controlled Marketing Activities
In running a campaign, it is better to have goals, strategies for how these goals are achieved, and how to measure whether these goals achieve success or not.
If you carry out campaigns in conventional media, you cannot necessarily measure the success of the marketing strategy that is carried out.
This is different when you run a social media campaign that you can measure the success of. You can analyze every activity that has been posted.
Apart from that, you can also find out how many impressions, total engagements, and followers you got.
That way, you can find out whether the marketing strategy that is being implemented is effective or not.
4. Targeted Marketing
Every consulting business certainly has its marketing segment and positioning. By doing social media campaigns, it will be easier for you to choose market segmentation in more detail. For example, you can choose based on gender, age, hobbies, and so on. That way, social media campaigns are very effective and more accurate than conventional media campaigns.
You can also display different content for each segment and also position for certain target markets more easily.
5. The Right Media to Maintain Relationships with Consumers
One of the valuable assets in doing business is maintaining customer loyalty. Therefore, as a businessman, you must be careful and observant in maintaining customer loyalty.
The way that can be done Is by carrying out a social media campaign because it can penetrate space and time.
Social media can be accessed by anyone, anywhere, and anytime. Clients can also be more active in providing feedback on the campaigns being run.
Clients can also be involved in campaigns if they use social media, interesting, isn’t it?
HOW TO SET SOCIAL MEDIA CAMPAIGN GOALS?
A successful social media campaign will focus on that one business goal, whether you are increasing your followers on Facebook or driving your sales on Instagram or vice versa. In order for you to get better results, you also have to measure and be specific.
There are a number of things that you should know in setting the main goals for success in campaigning on social media. Well, let’s look at the discussion below.
· Seek and get feedback directly from your target audience.
· Build a list against your own marketing so you can get maximum results.
· Marketing your business in a good way by introducing your brand or brands.
· Don’t forget to promote through social media according to your own target audience.
· Increase brand engagement on various social media networks around the world.
STRATEGIES FOR CONDUCTING SOCIAL MEDIA CAMPAIGNS
The following are social media campaign strategies that can be carried out to achieve success:
1. Have a Ripe and Appropriate Content Concept
Even though social media has many advantages, all of them are meaningless if they are not equipped with good content.
Therefore, before running a social media campaign, it is expected that you have mature content planning with the right content according to the target market.
2. Executed Consistently
In running a social media campaign, it should be done with full consistency. You can imagine if you only post content once a week, you won’t get a good impression and engagement. That’s why to get good impressions and sales, try to be consistent in posting content.
3. Analyzing Competitors
You should analyze the content or social media activity of competitors. The reason is, by analyzing competitors, you can display unique and different content from your competitors.
That way, the target market will also get to know your services more closely and know the differences between your services and of competitors.
4. Provide an Interesting Gimmick
Interesting content is not only informative but can also engage customers. You can provide interesting gimmicks to clients, for example holding quizzes on social media, or giving away some services for free. This can increase public engagement and you will also be able to reach more clients.